Innovation and Entrepreneurship

Gain knowledge and practical tools for the management of innovation and entrepreneurship, which are crucial organisational processes bringing new products, services and technology from a mind or a lab to the market.

Innovation and entrepreneurship are multidisciplinary activities involving strategy, R&D, marketing and project management. In practice, managers face a number of complex issues simultaneously.

Through this module, you’ll be able to:

  • Understand new product development processes
  • Grasp the different aspects of technology management
  • Determine the distinguishing characteristics of innovative organisations
  • Explore issues regarding the launch and post-launch phases of marketing campaigns supporting new products and services
  • Understand how to launch and finance a high-growth, innovative business